Job titles and job descriptions vary from one financial institution to another but whatever the title given to the person responsible for being the face and selling point of your bank is commonly referred to as the job of a personal banker. All banks, regardless of size, want to fill this position with a problem-solving, quick to smile, highly trained person that adheres to banking regulations while watching the front door for their next customer. Personal bankers meet all day long with new and existing customers. The impression they make on customers will often become the impression the customer has of your bank!
The job of the personal banker may include a long list of expectations including assuming the functions of the teller as well as opening, maintaining, and closing bank accounts. Some banks include brokerage and consumer lending responsibilities for this position. Size of the bank, market demand, and lobby traffic seem to be major considerations when determining what all is expected of this position.
“The personal banker must acquire discernment for fraud, be highly conversant on a multitude of banking regulations, and, always mindful that they represent the bank as they execute and disclose legal contracts”, says Deborah Crawford, president of Gettechnical, Inc.
Deborah’s specialty is the deposit side of the bank and teaches seminars on regulations, documentation, insurance, and Individual Retirement Accounts. Deborah is very familiar with the price and liability a bank can incur when procedures are violated or documentation is not handled according to the rules.
She is quick to acknowledge that consumer accounts are often more straight-forward than commercial accounts but both have serious risk factors. Minor accounts, custodial accounts, corporations, and retirement type of accounts all require different considerations. Plus, criminals prowl for opportunities to victimize a bank using fraudulent ID or bogus checks.