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As bankers, we are constantly aware of how important the customer is to our business. It’s never been more competitive; it’s a jungle out there. Customers have many options on where to do business. Financial products and services may have very little, if any, variance between institutions. Usually, there’s not enough spread on rates to make one institution more desirable than any other institution. Why, then, would a customer be inclined to choose one institution over another?
As bankers, we are constantly aware of how important the customer is to our business. It’s never been more competitive; it’s a jungle out there. Customers have many options on where to do business. Financial products and services may have very little, if any, variance between institutions. Usually, there’s not enough spread on rates to make one institution more desirable than any other institution. Why, then, would a customer be inclined to choose one institution over another?
