Ten steps a banker takes going from good to great

(1 customer review)

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As bankers, we are constantly aware of how important the customer is to our business. It’s never been more competitive; it’s a jungle out there. Customers have many options on where to do business. Financial products and services may have very little, if any, variance between institutions. Usually, there’s not enough spread on rates to make one institution more desirable than any other institution. Why, then, would a customer be inclined to choose one institution over another?

 

As bankers, we are constantly aware of how important the customer is to our business. It’s never been more competitive; it’s a jungle out there. Customers have many options on where to do business. Financial products and services may have very little, if any, variance between institutions. Usually, there’s not enough spread on rates to make one institution more desirable than any other institution. Why, then, would a customer be inclined to choose one institution over another?

 

1 review for Ten steps a banker takes going from good to great

  1. Leslie Seeley

    Our bank has been rated the best in our area for the last 14 years. That’s quite the accomplishment, but we are not being truly challenged by our competitors and complacency is an unfortunate side effect. If we want to continue to be the “best”, then we must never settle for good or average. “Ten Steps a Banker Takes Going from Good to Great” is a pertinent article that keeps the steps to greatness and excellence as the focus of our everyday tasks and customer interactions. Thanks to InterAction Training for another fantastic, free resource.

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